Forecasting Revenue Expenses Direct Costs Personnel

Entering expenses

3 min. read Updated September 23, 2025

If your company is just getting started, you can include any one-time or short-term start-up expenses in the early months as you get up and running. If you need help with what to add, the LivePlan Assistant can suggest Expense entries based on your company description. 

Neo Expense AI Suggestions

There are quite a few special expenses covered elsewhere in the forecast, so you want to avoid adding any of those to the Expenses page. 

The table below indicates where to enter the most common special expenses:

Special expense

Where to enter it in the forecast

Raw materials

Direct costs

Manufacturing labor

Direct costs

Inventory

Cash flow assumptions

Salaries/personnel expenses

Personnel

Loan payments/interest

Financing

Major purchases (capital equipment, vehicles, long-lasting assets)

Assets (or Financing if you took out a loan for a purchase)

Dividends/distributions

Dividends

Adding an expense

  1. In the Forecast Overview  select Expenses: Image: overview expenses highlighted

  2. Click the Add Expense button: Image: add expense button highlighted

  3. Enter a name for the expense and select the type of expense:The expense type determines where the cost will appear on your Profit & Loss. expense name and type selection detail

  4. Select whether the expense will be entered as a dollar amount, as a percentage of overall revenue, or as a percentage of a specific revenue stream: how do you want to enter expense detail

    Method

    When to use it

    Amount ($)

    Bills with a known price (rent, insurance, Saas subscriptions, etc.)

    % of overall revenue

    Costs that rise and fall with total sales, such as merchant fees or shipping.

    % of a specific revenue stream

    Costs tied to one product line, e.g., advertising for “Online Courses.”

  5. Next, choose your method for forecasting this expense. If you are forecasting a dollar amount, you will have the options for a Constant amount, Varying amounts over time, and a One-time amount entry.

If you are forecasting this expense as a percentage of overall revenue or a specific revenue stream, you will see options to enter either constant or varying percentage expenses: what kind of amount details If you choose Constant, enter the amount you'll spend on this expense per month or year (either as a dollar amount, percentage of a single revenue stream, or percentage of overall revenue,) and when that expense will begin: constant-amount-dollar-detail-090325 If you choose Varying over time, enter how much you will spend in the months in which you'll spend it: varying-amounts-over-time-dollar-amount-expense-detail-090325 If you choose One-time amount, enter how much the expense will cost and when it will occur: expense-amount-one-time-detail-090325

If you choose % of overall revenue, indicate the percent of your total revenue that should be allocated to this expense and show when the expense will begin. This can be either a constant percentage:percentage-expense-constant-090325

Or a varying percentage:expense-percent-of-overall-revenue-varying-090325

If you choose Percent of specific revenue stream, you will see an additional field where you select the revenue stream to which the expense is related:

percentage of individual revenue stream

Once a revenue stream has been selected, it will be displayed alongside the calculation metric.

Expenses Rev link

Click Create & Exit to add the expense:

Image: create and exit

Editing an expense

To edit an item that you have already entered in the forecast (such as a revenue stream, expense, or asset), first navigate to the Forecast Overview. Next, click on the section that contains the entry you wish to edit.

Image: overview expenses highlighted

Find the table of your entries at the bottom of the page, then click on the green title of the item you want to update. Image: revenue columns highlighted

You can edit any part of your entry. Click Save & Exit when you're done:

save-and-exit-revenue-entry-editor-090325

To discard changes, click "Discard Changes':

Discard changes revenue editor

Note: In certain tables, such as the Personnel and Financing tables, you may need to click the triangle icons to expand the lines so you can access the editable entries, as shown below:

Image: financing table detail with arrow pointing to expand

Changing an expense to a direct cost

If you have created a line entry for an expense and need to move it to the direct cost category, you can move the line item from one page in the Forecast to another using the Change Item option. 

  1. Click the Forecast tab in the left sidebar, then click Expenses: Image: overview expenses highlighted

  2. Click the box of the line entry that you’d like to move. This brings up the actions menu above the forecast table. Select Change Item, then Confirm: Image: change expense to direct cost

You’ll see that the line entry is now on the Direct cost page of your forecast and can be edited and adjusted there.

Deleting an expense

Forecast items can be deleted from two different places: from the forecast table or list, or from within the editor overlay when viewing a single forecast item.

  • In the forecast: Click on the action menu (three vertical dots) to the right of the forecast item and select Delete: Image: arrow pointing to delete forecast item

  • In the editor: Click the More actions dropdown near the top-right of the forecast editor and select Delete: forecast editor-menu-with-delete-highlighted-090325

Where does this entry appear in the financial statements?

Your expense entries appear in an itemized list in the Profit and Loss table as Operating Expenses:

p and l with operating expenses highlighted

The expenses are calculated in the Balance Sheet and Cash Flow table but not explicitly. Instead, your expenses are used to calculate your available cash, which appears in the Assets portion of the Balance Sheet:

balance sheet cash highlighted

In the Cash Flow, your expense entries are calculated into the lines shown below:

cash flow net cash highlighted

More on forecasting: