Writing Your Business Plan

How do I add a logo to my Pitch or Plan?

1 min. read Updated January 4, 2026

You can add your logo to both the Pitch and the Plan. Adding a logo image to the Pitch will also populate the Plan (and vice versa). Your logo image should be either a .jpg or .png file, no larger than 5MB.

Adding your logo to the Pitch:

Note: These steps will place your logo near the top of your Pitch, on the left side of the page. You'd then add a headline to your Pitch to fill the space to the right of your logo.

1. 

In the Pitch section on the View page, hover your mouse over your company's name. A "Click here to change your company name" button will appear. Click it to access the logo upload:

Image: Click here to change company name
2. 

Under Upload your company logo, click Select an image from your computer. Alternatively, you can drag and drop your logo image into the upload box:

Image: upload logo
3. 

Once your logo is uploaded, you'll see a preview:

Image: logo uploaded
4. 

Click the View link again to see your logo in place:

Image: View Pitch

Adding your logo to the Plan:

Note: These steps will place your logo on the cover page of your plan. The logo will fit into a square image area, so markedly horizontal or vertical logos may appear smaller.

1. 

In the Plan section, click on the Download & Print icon:

Image: plan download and print
2. 

In the Setup section of the page, next to Cover Page, click the Edit button:

Image: Print setup cover page
3. 

On the overlay that appears, click the check box for Include cover page in your document. Then, click Select an image from your computer, or drag and drop a logo image to the upload area on the overlay:

Image: include cover page checkbox
4. 

Click Save & Close at the bottom of the overlay to save the change:

Image: save and close

Removing your logo from the Pitch or Plan:

The Pitch

In the Pitch section, hover your mouse over your company's logo. A "Click here to change your logo" button will appear. Click it to access the company name & logo editor:

Image: Change your logo Pitch

In the company name & logo editor, select Delete Image next to the preview of your logo:

Image: Delete logo Pitch

The Plan

In the Plan section, click on the Download & Print icon.

Image: plan download and print

Select Cover Page in the Download & Print options.

Image: Print setup cover page

In the Cover Page editor, select Delete Image next to the preview of your logo:

Image: Delete logo Plan

Important Notes:

  • Your logo upload will only be enabled on your Plan if it's set to the default Springfield theme. If you have changed the theme, be sure to change it back to Springfield.

  • If you have already uploaded a logo in the Pitch, it will appear on the cover page of your Plan (and vice versa).

For more info: